Last updated: 2nd June 2026
This privacy notice for New Standard Hospitality Ltd, trading as Mill Race Moto (“we”, “us” or “our”), explains how and why we collect, use, store and share personal information when you visit our website, contact us, sign up to receive updates, attend our events, or otherwise interact with us.
Mill Race Moto is an automotive destination, artisan bakery and specialty café based in Essex.
If you have any questions about this privacy notice or how we use your personal information, please contact us using the details set out at the end of this notice.
Summary of key points
We only collect personal information where we have a valid reason to do so. This may include information you provide directly to us, such as your name, email address or telephone number when you contact us or sign up for updates, as well as limited technical information collected when you use our website.
We use personal information to respond to enquiries, manage communications, send updates where you have asked to receive them, understand how people use our website, promote our business, manage events and comply with our legal obligations.
We do not sell your personal information. We may share information with trusted service providers who help us operate our website, manage email communications, analyse website performance or support our business.
You have rights in relation to your personal information, including the right to ask for access to your data, correction of inaccurate data, deletion of data in certain circumstances, and to withdraw consent where we rely on consent.
1. Who we are
Mill Race Moto is a trading name of New Standard Hospitality Ltd, a company registered in England and Wales.
Company number: 16967289
Registered office: 9 King Edward Mews, Newport, Essex, CB11 3NX
Trading address: New Road, Aldham, Colchester, Essex, CO6 3QT
Email: hello@millracemoto.com
For the purposes of UK data protection law, New Standard Hospitality Ltd is the “data controller” of the personal information described in this privacy notice. This means we decide how and why your personal information is used.
2. What information we collect
The personal information we collect depends on how you interact with us.
If you contact us through our website, by email, through social media, by telephone or in person, we may collect your name, contact details and any information you choose to provide as part of your enquiry.
If you sign up to receive updates from us, we may collect your name, email address and marketing preferences.
If you register interest in events, collaborations, bookings or private hire, we may collect details relevant to that enquiry, including contact details, dates, event information and any preferences or requirements you provide.
When you visit our website, we may automatically collect limited technical information, such as your IP address, browser type, device information, pages visited, referring website and how you interact with the site. This information is generally collected through cookies and analytics tools and helps us understand how the website is used and how it can be improved.
If we hold events at Mill Race Moto, photography or videography may occasionally take place for promotional, marketing or social media purposes. Where practical, we will make attendees aware when photography or filming is taking place.
We do not knowingly collect special category data, such as health information, religious beliefs or biometric data, unless you choose to provide relevant information to us, for example in relation to accessibility or dietary requirements for an event.
3. How we use your information
We use your personal information to operate and promote Mill Race Moto, manage communications and improve the services we provide.
This may include using your information to respond to enquiries, provide information you have requested, manage event interest or bookings, send business updates where you have opted in, improve our website, understand customer interest, manage supplier or partnership conversations, and comply with our legal, regulatory and administrative obligations.
We may also use website analytics to understand visitor behaviour, such as which pages are viewed most often, how people find the website and how the site performs on different devices.
Where we use photographs or video from events, this may be used on our website, social media channels, marketing materials or press activity to promote Mill Race Moto and its events.
4. Our legal basis for using your information
Under UK data protection law, we must have a lawful basis for processing personal information.
In many cases, we process information because it is in our legitimate interests to operate and promote our business, respond to enquiries, manage relationships with customers, suppliers and partners, improve our website and develop Mill Race Moto.
Where you sign up to receive marketing communications, we rely on your consent. You can withdraw your consent or unsubscribe at any time.
Where we need to use information to provide a service you have requested, such as responding to an event or booking enquiry, we may process information because it is necessary before entering into or performing a contract.
We may also process information where necessary to comply with legal obligations, including tax, accounting, health and safety, licensing or regulatory requirements.
5. Marketing communications
If you choose to receive updates from us, we may contact you about Mill Race Moto news, events, opening updates, products, promotions and other relevant information.
We will only send email marketing where you have opted in or where we are otherwise permitted to do so under applicable law.
You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
6. Cookies and website analytics
Our website uses cookies and similar technologies. Cookies are small text files placed on your device when you visit a website.
Some cookies are necessary for the website to work properly. Others help us understand how visitors use the website or support marketing activity.
We may use services such as Google Analytics, Google Search Console, Meta Pixel, LinkedIn Insight Tag or similar tools to understand website performance and improve our marketing. Non-essential cookies and tracking technologies will only be used where consent is required and has been given.
You can manage your cookie preferences through our cookie banner or through your browser settings. Further information is available in our Cookie Policy.
7. Who we share information with
We do not sell your personal information.
We may share your information with trusted third parties who provide services to us. These may include website hosting providers, website developers, analytics providers, email marketing platforms, booking or event platforms, payment providers, professional advisers, IT support providers and marketing or social media partners.
Where we use third-party service providers, we only provide the information they need to perform the relevant service, and they are required to handle personal information securely and in accordance with applicable data protection law.
We may also share information where required by law, regulation, court order or a competent authority, or where necessary to protect our legal rights.
8. Payments and online services
If we later offer online purchases, event ticketing, gift vouchers, deposits or bookings through our website, payment information may be processed by a third-party payment provider. We do not normally store full payment card details ourselves.
Where relevant, the privacy terms of the relevant payment or booking provider may also apply.
9. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
Enquiry information may be kept for as long as needed to respond to the enquiry and manage any ongoing relationship. Marketing information is kept until you unsubscribe or ask us to remove your details. Business records may be kept for longer where required for legal, tax, accounting or regulatory reasons.
Where information is no longer required, we will delete it, anonymise it or securely archive it.
10. How we keep your information safe
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include using secure systems, password protection, access controls, reputable service providers and appropriate internal procedures.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Children’s privacy
Our website and services are not directed at children, and we do not knowingly collect personal information from children for marketing purposes.
If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.
12. Your rights
Under UK data protection law, you have rights in relation to your personal information.
These may include the right to request access to the personal information we hold about you, to ask us to correct inaccurate information, to request deletion of your information in certain circumstances, to object to certain processing, to request restriction of processing, and to withdraw consent where we rely on consent.
To exercise any of these rights, please contact us using the details below.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters. Further information is available at www.ico.org.uk.
13. Third-party websites and social media
Our website may contain links to third-party websites, social media platforms or embedded content, such as Instagram, Google Maps, LinkedIn or other services.
We are not responsible for the privacy practices, content or policies of third-party websites or platforms. You should review their privacy notices separately.
14. Changes to this privacy notice
We may update this privacy notice from time to time to reflect changes in our business, website, legal obligations or how we use personal information.
The latest version will always be available on our website and will show the date it was last updated.
15. Contact us
If you have any questions about this privacy notice or how we handle personal information, please contact us at:
Mill Race Moto
New Standard Hospitality Ltd
Company number: 16967289
Registered office: 9 King Edward Mews, Newport, Essex, CB11 3NX
Trading address: New Rd, Aldham, Colchester, Essex, CO6 3QT
Email: hello@millracemoto.com